Let us help you increase your sales in three-tier distribution.  Together, we have over 40 years in the wine industry.  

We've pretty much done it all: winery sales (national and direct-to-consumer), distributor sales manager, distributor sales rep, wine director, sommelier, harvest intern, wine store manager, bartender.  

We've worn many hats and met many people throughout the years in this changing business and are here to help you grow your business in a measured, organic fashion.

In Riddle Vineyard, high on a ridge above the town of Occidental

In Riddle Vineyard, high on a ridge above the town of Occidental

blr wine co. offers comprehensive strategy and management in three-tier distribution.  We provide distributor support in market work and education.  We will help you make the best decisions for your brand in matters of pricing, allocations, release dates and programming.  Many of our clients want to grow; we help identify, launch and develop new markets. We have numerous contacts around the country on both the distributor and buyer level, and can often make the sale directly. Marketing is important to us, and we will work with our clients to ensure their materials are promoting their brand properly and supporting the needs of distribution.    


Susan LaRossa and Patrick Bickford

Owners, blr wine co.